12 décembre 2017

Cours 15 – Examen final




Et bien voilà, le semestre tire à sa fin et ce sera le moment de conclure avec un court examen. Tel que discuté et répété tout au long du semestre, le contenu de l'examen sera en lien avec les lectures suggérées et les conférences auxquelles nous avons assistées.

Il y aura 4 questions à court développement dans l'examen. Le temps pour compléter l'examen sera de deux heures. Vous aurez droit à vos notes papier seulement, autant que vous le souhaitez. L'utilisation d'appareils électroniques sera totalement interdite.

Pour vous donner quelques pistes de révision cette semaine, voici quelques sujets clés qui seront possiblement abordés dans l'examen:
  •         Veille concurrentielle
  •      Médias sociaux et stratégie de contenu
  •         Modèle d'affaires des start-up 
  •         Marketing web



Juste avant l’examen, je ferai un court bilan de la session en cours.

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